Outsourcing credit card operations
Maximising the Prepaid Potential provides practical strategic guidance for the most important aspects of your prepaid cards programme. Whether you are thinking about the design or implementation of a new programme or the reengineering of an existing strategy – you will find a wealth of detailed insight and techniques that can be applied to help you make the most of the massive business opportunity prepaid cards present.
Maximising the Prepaid Potential gives concrete examples of what works and what doesn’t work in prepaid. It illustrates the major strategic issues that all stakeholders in prepaid need to consider and offers practical recommendations on the design of your prepaid cards programme.
- Understand the business case for prepaid cards, including sources of revenue and the main drivers of profitability in the market
- Discover the secrets of successful cards issuers around the world with dozens of case studies and real life examples of prepaid programmes
- Learn how to integrate best practice prepaid strategies with your overall cards programme, and develop more effective company-wide business objectives
- Recognise the differences in business models between different types of prepaid cards
- Implement successful strategies for prepaid marketing, branding and distribution
- Discover which different product design and technology options are available to you
- Identify future trends and developments in the industry, and understand their implications on your business
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